WindoWall: Billboard Installation Project
by Caroline McCarthy
The artist’s idea is to activate our imagination of space and place beyond the limitations of bricks and mortar and to pro- mote the idea of depth and layers of existence. The artist has installed a series of 12 x 8ft photographs located at 6 sites in Letterkenny for a period of six months. The photographs are mounted onto the gable of various buildings and each photograph is a life-size representation of what lies on the interior side of that wall. The walls in effect are turned inside out, exchanging outside wall for inside wall, public for private. There are a number of ways a viewer may consider the work, but hopefully the photographs are understood fundamentally to be historical monuments - a tribute - to real lives and everyday living, using a scale that is normally reserved for billboards bombarding us with advertising.
This project was commissioned utilising Per Cent for Art funds associated with the construction of the Letterkenny Water Treatment Scheme, WindWall consisted of 6 billboards,displaying photography, 12 by 8 feet in size and was located 6 gable end walls in Letterkenny
Biography of artist
Caroline Mc Carthy
Born in Dublin in 1971, Caroline Mc Carthy grew up in Dundalk. She completed a BA in Fine Art at the National College of Art and Design Dublin in 1994 before receiving a postgraduate Scholarship from The Arts Council of Ireland to com- plete a Masters Degree in Fine Art at Goldsmith College, London in 1998. Recipient of the first AIB Young Artist Award 2001, she is completed a solo exhibition at Temple Bar Gallery in May 2002 which is accompanied by a catalogue of the artist’s work to date. Following that Caroline completed a solo show in New York and her work is included in a number of prestigious collections including The Irish Museum of Modern Art, The Arts Council of Ireland and AIB.
Description of WindoWall: The artist’s idea is to activate our imagination of space and place beyond the limitations of bricks and mortar and to promote the idea of depth and layers of existence. The artist has installed a series of 12 x 8ft photographs located at 6 sites in Letterkenny for a period of six months. The photographs are mounted onto the gable of various buildings and each photograph is a life-size representation of what lies on the interior side of that wall. The walls in effect are turned inside out, exchanging outside wall for inside wall, public for private. There are a number of ways a viewer may consider the work, but hopefully the photographs are understood fundamentally to be historical monuments - a tribute - to real lives and everyday living, using a scale that is normally reserved for billboards bombarding us with adver- tising.
